The cases and examples included here explore classic real-world public relations situations as well as current, timely events. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, strategic and tactical planning, Smith walks readers through the critical steps for the formative research, and plan evaluation phases of the process.
Strategic Planning for Public Relations - This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Offering clear explanations, and practical exercises, relevant examples, this text identifies and discusses the decision points and options in the development of a communication program.
As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning.
Primer of Public Relations Research, Third EditionThe Guilford Press - Thousands of public relations pR students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Every chapter features review questions and a compelling practice problem. Supplemental Instructor's Manual and PowerPoint slides.
Appendix provides a dictionary of public relations measurement and research terms. Instructors requesting a desk copy also receive a supplemental Instructor's Manual with a test bank, suggested readings, and case studies. New to this edition: *chapter on standardization, moving beyond the prior edition's focus on best practices.
Pedagogical features: *Each chapter opens with a chapter overview and concludes with review questions. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients.
Primer of Public Relations Research, Third Edition - . Powerpoint slides for use in teaching are provided at the companion website. Covers the latest content analysis software. Addresses the strategic use of key performance indicators. End-of-chapter practice problems guide readers to implement what they have learned in a PR project. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress.
Strategic Writing: Multimedia Writing for Public Relations, Advertising, and MoreRoutledge - This multidisciplinary text covers writing for public relations, sales and marketing, advertising, and business communication. In its third edition, goal-oriented mission of high-quality media and public relations writing with clear, Strategic Writing emphasizes the strategic, concise instructions for more than 40 types of documents.
. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Mass Media Research: An IntroductionCengage Learning - It also fully integrates social media coverage, ethics, and the impact of merging technology. Quality media is the result of meticulous research. Used book in Good Condition. Reflecting the latest developments from the field, longitudinal research, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, and experimental research.
. Mass media research: an introduction, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life.
Applying Communication Theory for Professional Life: A Practical IntroductionSAGE Publications, Inc - In every chapter, authors Marianne Dainton and Elaine D. This fully updated third edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, interpersonal interaction, persuasion, group communication, intercultural encounters, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, organizational behavior, including theories of intrapersonal communication, social media, and mass communication.
Used book in Good Condition. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies. Sage publications CA.
Cutlip and Center's Effective Public Relations 11th EditionPearson - Used book in Good Condition. Sage publications CA. Used book in Good Condition. Cutlip & center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Cases in Public Relations ManagementRoutledge - The text challenges students to think analytically, strategically, and practically. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. Sage publications CA. The case study approach encourages readers to assess what they know about communication theory, and management practices, the public relations process, and prepares them for their future careers as PR practitioners.
Cases in Public Relations Management - Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. New to the second edition are: 27 new case studies, instructor guides student resources: quizzes, including coverage of social media and social responsibility elements New chapters on corporate social responsibility CSR and activism End-of-chapter exercises Embedded hyperlinks in eBook Fully enhanced companion website that includes: Instructor resources: PowerPoint presentations, Case Supplements, Glossary, Case Supplements Used book in Good Condition.
Routledge. Used book in Good Condition.
Public Relations CasesCengage Learning - Used book in Good Condition. Using the rope process model research, Programming, and Evaluation, Objectives, the authors keep students focused on the strategic elements of exemplary communications campaigns. Used book in Good Condition. Sage publications CA. Routledge. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Primarily using public relations society of america award-winning cases, Ninth Edition, PUBLIC RELATIONS CASES, presents a clear theoretical grounding in the major areas of public relations. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field.
Public Relations Cases - Used book in Good Condition.
Fundamentals of Organizational Communication 9th EditionPearson - Several versions of pearson's myLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a courseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
Note: this is the standalone book, if you want the book/access code order the isbn below; 0133809722 / 9780133809725 fundamentals of organizational communication plus mysearchlab with etext -- access card package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205980074 / 9780205980079 Fundamentals of Organizational Communication ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
Fundamentals of Organizational Communication 9th Edition - Used book in Good Condition. The title’s competency-based approach emphasizes knowledge, skills, sensitivity, and values as necessary components of effective organizational communication. Used book in Good Condition. Sage publications CA. Develops the knowledge, and values critical for organizational communication Blending theory, sensitivity, skills, and practice, analysis, Fundamentals of Organizational Communication provides a practical and engaging introduction to the field.
Routledge. Used book in Good Condition.
International Public Relations: Negotiating Culture, Identity, and PowerSAGE Publications, Inc - Kenn gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. Routledge. Authors Patricia A. International public relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice.
Used book in Good Condition. Used book in Good Condition. Curtin and T. Sage publications CA. Used book in Good Condition. Kenn gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
International Public Relations: Negotiating Culture, Identity, and Power - . Authors Patricia A. Offers the first critical-cultural approach to international public relations theory and practice. Used book in Good Condition. Curtin and T.
Public Relations: Strategies and Tactics 11th EditionPearson - The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. Mysearchlab is a part of the Wilcox/Cameron/Reber program. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Several versions of pearson's myLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable.
Check with the seller prior to purchase. Access codes access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Used book in Good Condition. Used book in Good Condition. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques.
Public Relations: Strategies and Tactics 11th Edition - Alert: before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice.
Routledge. Used or rental books if you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.