Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.
Marketing Rebellion: The Most Human Company Wins #ad - Actionable steps to provide an immediate course-correction for businesses of any size. Marketing rebellion will teach you: •How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. The marketing Rebellion is knocking at your door. Why businesses must be built on human impressions instead of advertising impressions.
The five constant human truths at the heart of successful marketing strategy.
KNOWN: The handbook for building and unleashing your personal brand in the digital ageMark W. Schaefer #ad - With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age. In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities.
. But can anybody become known? in this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, real estate, education, fashion, construction, and more.
Talk Triggers: The Complete Guide to Creating Customers with Word of MouthPortfolio #ad - Talk triggers provides that strategy in a compelling, timely book that can be put into practice immediately, relevant, by any business. The key to activating customer chatter is the realization that same is lame. Combining compelling stories, and practical how-to, inspirational examples, Talk Triggers is the first indispensable book about word of mouth.
. Nobody says "let me tell you about this perfectly adequate experience I had last night. The strategic, operational differentiator is what gives customers something to tell a story about. It's a book that will create conversation about the power of conversation. Talk triggers not only dares the reader to differentiate, it includes the precise formula for doing it.
Talk triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth #ad - That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk triggers contains: • proprietary research into why and how customers talk • more than 30 detailed case studies of extraordinary results from doubletree hotels by hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, and a host of delightful small businesses • The 4-5-6 learning system the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers • Surprises in the text that are of course word of mouth propellantsConsumers are wired to discuss what is different, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and ignore what is average.
Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The CrowdPage Two #ad - How to annihilate competitors and make yourself the only logical choice. Warning: do not read this book if you hate money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
How to charge high prices for your products and services and have customers actually thank you for it. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd #ad - Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In this groundbreaking new book you’ll discover: • How to get new customers, clients or patients and how to make more profit from existing ones. How to get amazing results on a small budget using the secrets of direct response marketing.
It’s literally a single page, divided up into nine squares. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
This Is Marketing: You Can't Be Seen Until You Learn to SeePortfolio #ad - He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. This book shows you the way. Now, accessible, for the first time, Godin offers the core of his marketing wisdom in one compact, timeless package.
This is marketing shows you how to do work you're proud of, a small business owner, whether you're a tech startup founder, or part of a large corporation.1 wall street journal bestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth godin has taught and inspired millions of entrepreneurs, via his blog, online courses, lectures, marketers, and fans from all walks of life, leaders, and bestselling books.
This Is Marketing: You Can't Be Seen Until You Learn to See #ad - Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market. The art of positioning--deciding not only who it's for, but who it's not for.
Why the best way to achieve your goals is to help others become who they want to be. Why the old approaches to advertising and branding no longer work. The surprising role of tension in any decision to buy or not.
The Content Code: Six essential strategies to ignite your content, your marketing, and your businessMark W.\Schaefer #ad - The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. The content code starts where your current marketing plan ends, and provides the launch code for next-level success. Schaefer has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization.
Named world's best seo book by book Authority and one of the top five business books of the year by INC magazine!Mark W. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, and the new role of promotion, distribution and SEO in a very competitive, a focus on audiences that will move content, practical steps to build "shareability" into all your content, digital world.
The Content Code: Six essential strategies to ignite your content, your marketing, and your business #ad - Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.
KNOWN personal branding WorkbookCreateSpace Independent Publishing Platform #ad - Schaefer. This workbook is an accompanying piece to the book KNOWN: Building and Unleashing Your Personal Brand in the Digital Age by Mark W. This personal branding workbook contains space to work through the exercises found in the book helpful bonus material, and a downloadable template to track your progress.
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and MarketingLioncrest Publishing #ad - Using his mindstate behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design.
With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth. In marketing to mindstates, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, Will Leach, founder of TriggerPoint Design, introducing readers to temporary moments of influence called mindstates.
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing #ad - Traditional marketing simply doesn’t work in today’s complex world. Your nonconscious mind will filter out more than 99 percent of marketing you “see” today.
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand GrowthMcGraw-Hill Education #ad - Praise for fizz: "juicy, and actionable, generous, this one is a keeper. Dramatically impact your bottom line with a powerful womm campaign "word of mouth marketing has always existed. Young Jr. If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list.
Dr. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz. James M. Use fizz to find, engage, and leverage them. Professor of marketing at the wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever.
Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth #ad - A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Buy it today, and start growing your business faster tomorrow. Sam calagione, president and founder of dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area.
Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper. Your company's best friends are already out there.
InstaBrain: The New Rules for Marketing to Generation ZIndependently published #ad - Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z. Move over millennials, there’s a new kid in town. This new set of rules is the how-to guide your agency needs to create irresistible user experiences that engage and connect with this powerful generation of young consumers.
Michael salamon, partner, Lousy and Co-Founder of UX Masters Academy“Wow. How confident are you that you can connect and engage this audience in a way that will resonate? This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z.
Packed with stories and insights from dozens of youth research projects, transact, you’ll find out what you need to know about how this next generation of customers wants to learn, and engage with brands like yours. You will learn techniques that will change your strategy, whether you are marketing directly to youth or not.
InstaBrain: The New Rules for Marketing to Generation Z #ad - As human beings, we assume that other generations are more or less like our own. Today, generation z ages 13-24 outpaces Millennials by 3 million. Amazing read and right on target. Joni rayos samilin, CEO, The Mindset Group. This generation is wielding their mighty influence on every other generation, in every industry.
But this is so not true with Gen Z.
Building a StoryBrand: Clarify Your Message So Customers Will ListenHarperCollins Leadership #ad - This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, ideas, revealing the secret for helping their customers understand the compelling benefits of using their products, or services. New york times best-selling author donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald miller's storybrand process is a proven solution to the struggle business leaders face when talking about their businesses. Building a storybrand does this by teaching listeners the seven universal story points all humans respond to, how to simplify a brand message so people understand it, brochures, the real reason customers make purchases, and how to create the most effective messaging for websites, and social media.
Building a StoryBrand: Clarify Your Message So Customers Will Listen #ad - Whether you are the marketing director of a multibillion-dollar company, a politician running for office, what you do, the owner of a small business, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, and the unique value you bring to your customers.